Marketing Your Home the RE/MAX Way

Marketing Your Property
Choose Wisely - Choose RE/MAX


Andrew Scott
Moving home is not complicated but it can be daunting, as your home is one of the largest investments you will ever make. Although the Internet has the changed the world, buying and selling property is a very people oriented business and good communication is essential for a successful move. Proactive marketing and a proven track record of success, I am able to utilise the RE/MAX brand and resources to provide my clients with the marketing tools to sell their home. I am available 7 days a week for help and advice.
All our staff at the RE/MAX Property Marketing Centre are dedicated to providing the highest level of service and attention throughout the entire moving and selling process. We offer a bespoke, personal and transparent approach, providing a clear commission structure with no hidden charges and we will always endeavour to achieve the best price for your property.


Pre Sales Preparation

I like to take the time to get to know my clients, and find out what they feel are the key selling points of their home - after all, it's the person living in a property that truly knows its merits.

The next step is to prepare the material that I will use to market your home. I will give you honest, well-informed advice on the best way to sell your property, and I will create a bespoke marketing strategy for you. I use only specialised high-quality photographs of your home, which may include elevated and aerial photography, along with detailed floor plans and well-written copy to outline the key selling points of your home.You will approve all marketing material before launching to the market.

RE/MAX don’t compromise on your web exposure and use all major successful property websites to advertise our properties including Rightmove, S1 Homes, Prime Location, Onthemarket.com and Zoopla as well as our own website, https://www.remax-propertymarketingcentre.net/, which attracts thousands of unique visitors every month.



Market Appraisal

Once you have decided to sell your property, your primary aim should be to sell your home at the best possible price, and within a time-frame that suits you. At RE/MAX we carry out hundreds of market appraisals every year, giving us an intimate and unparalleled knowledge of the property market within Scotland.

When I visit your property to carry out an accurate appraisal, I will talk to you about the property market in your area, compare sales evidence, local demand for similar properties, outline our tailored marketing plan and provide details of our sales support strategy right through to completion. The appointment is complimentary, confidential and will typically last around 45 minutes to an hour, depending on the size of your home, outbuildings and grounds.

I offer a transparent approach keeping my clients informed at every stage of the selling process and providing a clear commission structure with no hidden charges. My aim is for my clients to be delighted with the service I and RE/MAX provide. Listening to your needs and understanding your requirements is our starting point.



Setting the asking Market Appraisal price with you

There are many factors that determine the marketing price of your home. At RE/MAX Scotland our Associate Agents, are solely focused on selling property and this coupled with our knowledge of the Scottish property market enables us to be able to set a price that will not only attract interest from buyers, but also meet your expectations. Naturally, the asking price will be set in conjunction with the formal valuation contained within the Home Report, but we will also consider the location, market conditions, competition for similar properties, improvements to your home and the general condition and presentation.



Home Report

A Home Report offers potential buyers an upfront source of information on the condition and market value of a property which means buyers are able to make informed decisions as to whether the property is right for them. Each Home Report consists of:

Survey

A chartered surveyor will visit you and examine the property and report on the structural condition of the house, disability access and the current value.

Energy Certificate

An energy performance certificate to rate the energy efficiency of the property will be produced by the surveyor on their visit.

Property Questionnaire

The seller will complete a property questionnaire outlining the council tax band, any building work undertaken,planning permissions sought and certificates of guarantee. A conveyancing solicitor can help you with this.



Launching your home to the market

Nowadays, the internet is at the heart of how we market a property attracting local, national and often international buyers. We make it a priority to stay-up-to-date on all available sales channels when marketing your property.
We offer an unrivalled, comprehensive marketing package, including::

  • Free, no obligation market appraisal and pre sales advice.
  • Open 7 days.
  • Proven track record of success.
  • Tailored made marketing plan to maximise the value of your home and full, unwavering sales support from the initial meeting right through to sale completion and entry date.
  • Highly skilled team of professionals with in-depth local market knowledge.
  • Dedicated sales Negotiator.
  • Prominent High Street presence.
  • Accompanied viewing service.
  • Comprehensive database of applicants matching to qualified buyers.
  • Professional photography to help your property stand out. Drone and aerial photography. High-quality bespoke printed and online brochures. HD property movies and 360 degree tours.
  • Local, national and international reach - Strong online presence and mobile optimised website. Global exposure of properties through our own website and major national portals including Rightmove, Prime Location, Zoopla and S1 Homes. Email and social media alerts to our database of registered buyers.
  • Optional newspaper and magazine advertising.
  • Feedback and communication throughout the sale, purchase and completion.
  • No Sale No Fee

Local, national and international reach - Strong online presence and mobile optimised website. Global exposure of properties through our own website and major rankings portals including Rightmove, OnTheMarket, Prime Location, Zoopla and S1 Homes for maximum exposure. Email and social media alerts to our database of registered buyers.

In addition, we make sure that we have a strong social media presence and regularly engage with potential buyers over social media, highlighting properties that we know they are searching for. We also have extensive contacts with many of Glasgow’s major solicitors and private client departments to circulate the particulars for sale.



Accompanied Viewings

RE/MAX associate agents understand that people today have busy family and working lives, and that’s why we offer an accompanied viewing service allowing us to show your home on your behalf. I am available seven days a week which is essential to maximise viewing opportunities for your home,and accompanied viewings allows me to use my local market and area knowledge to sell your home.

If you are happy to show your own home, at times that suit you, I would talk you through my suggestions for showing your home to prospective buyers, covering aspects, handling questions, sequence and presentation of rooms. Alternatively view my 20 steps to help you sell your home' page.



Feedback and Communication

At every stage of the selling process, from the initial meeting right through to moving day and even beyond, we will keep in touch with you to make sure you are aware of what’s happening with your house sale. After all, it’s one of the most stressful and life-changing things you can do.

I will provide you with information on everything I am doing to market your home, and will give you feedback following every viewing.This is vital as it can give me guidance on how people are receiving your property.

I am always on hand to offer help and advice and to ensure that you are comfortable throughout the selling process.



Handling Offers & Negotiations

One of our main roles as your estate agent is to take care of offers and negotiations on your behalf. Our experienced team will conduct the negotiations on your behalf and our key aim is to negotiate the best price from the right buyer, and to achieve a moving date that works for you.

As soon as an offer is received, I will notify you both verbally and in writing. I will also inform you of any special conditions of the offer, qualification of client funding and will check the buyer’s ability to proceed, before you decide whether to accept the offer.



Offer Agreed

Before an offer is made, the buyer’s solicitor will contact us to notify their interest in the property. At this point I will ensure that the buyer is in a position to proceed should you accept the offer.

When there is more than one note of interest, the seller will usually set a closing date - a date by which interested parties must submit an offer in Scottish legal form to the seller’s agent. The seller then decides which offer to accept but is under no obligation to accept any offers. All aspects will be discussed with the seller.

Once you have accepted an offer for your property and agree to any conditions attached to this offer, I will prepare a memorandum of sale, write to both parties with the agreed price confirmed, and ask you to provide details of your solicitor, if I do not already have their details and must follow the correct Scottish legal form.

Your solicitor will need to send a draft contract to the buyer’s solicitor so that they can start the purchasing and conveyancing process. You will need to agree dates for the exchange of contracts and completion.



Missives and Completion

At all times we maintain regular contact with your solicitor and the purchaser’s solicitor in pursuing the conclusion of the sale. Missives are concluded when the following has been carried out:

  • Preliminary enquiries are carried out following the draft contract
  • A good title has been produced
  • Local searches been carried out
  • Details of the fixtures and fittings have been confirmed
  • The buyer has received a mortgage offer, if applicable.

Your solicitor will sign the contract on your behalf once it has been approved by you and a completion date agreed between you and the buyer. At this point in time there is a binding contract on both parties to complete.

Completion means that the purchase price is transferred from the buyer’s solicitor to your solicitor’s account. Once your solicitor has advised this money has cleared into their account, we will then release the keys and your property is sold.



Success

The above is a summary of what is involved when your property goes to market.

RE/MAX Scotland and my aim is to make buying a property an exciting and enjoyable experience. Whether you are a first time buyer, looking for the next step up on the property ladder or want to find the ideal investment property, RE/MAX Scotland can help.

We have in-depth local knowledge of school catchment areas, council tax bands, public transport and motorway links and local amenities to help you decide on a suitable location, and to help potential buyers who are new to the area become familiar with everything the area has to offer.






Not all estate agents are the same...
Take advantage of the RE/MAX difference.

Maximum Service achieves Maximum Results. Our services include:


  • Personal Agents with Personal Service
  • Accompanied Viewings
  • Professional 360° Photographs / Schedules
  • Social Media Campaigns
  • Portal Marketing
  • Direct Mail Marketing
  • Weekly Reporting

We also have the greatest potential to attract even more buyers for your home through:

  • Our Local/National radio campaigns
  • Our National network in Scotland of over 25 offices and growing!
  • Our Global network selling more homes in the world than anybody else!

This means we have the greatest potential to attract MORE BUYERS, MORE OFFERS and the HIGHEST POSSIBLE PRICE FOR YOU…

It’s the RE/MAX Difference
– which no other Estate Agent can match!



About RE/MAX

The single most important RE/MAX advantage   is that a personal RE/MAX estate agent represents you from start to finish - for total customer and transaction continuity. 

A RE/MAX estate agent will be with you – getting your home ready for sale; marketing your home; and obtaining a successful sale – all the way. RE/MAX estate agents are TOTALLY accountable to YOU.




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If you’re looking to get the best possible price, in the shortest period of time, at the least inconvenience to you – look no further – connect ME today!



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