Social Media Marketing - Overview

screenshot of Introduction to Facebook ads

Social Media Marketing

Opportunity to build the three most important elements.

KNOW YOU
LIKE YOU
Trust You

How do we create these relationships

Social Media

Showcase Your Professionalism

Social Media for Sales Agents

80% - 20%

Create lasting relationships and build trust by utilizing social media for its intended purpose.

The need to get to know the sales person and to showcase their personality as well as professionalism.

Personal Brand Matters

Time, effort and committment with a focus on who you are as a person and what you bring to the table

Who's Here?

94% of millenial homebuyers are taking their search online

84% of baby boomers used various sites to search for their future home

Ranked #4 in the top 10 most annoying industries on Social media.

Get To Know Your Audience

FACEBOOK
INSTAGRAM
YOUTUBE
TWITTER
LINKEDIN

Word-of-mouth

77% of brand conversations on social media are people who are looking for advice, information or help

Set Your Goals

Increase website traffic
Raise your follower count/li>
Improve engagement rates
Produce more property enquiries or sales

Provide Substance

Give your audience the information they need
Address their fears/li>
Simplify the selling process
Allow for input & create conversations

Types of Content

Promotional: Listing photos, car video and brand awareness
Informative "How to add £2,000 to the value of your BMW car/li>
Non Car related: 5 things to do in Glasgow this Christmas"

Content Example

Listing Photos and Video
Use Facebook live for Q and A for each Vehicler/li>
Star a car Blog / Vlog
Create and participate in local and industry groups
Create videos relevant to people in your area
Nostaligic photos of your area
Nostaligic photos of vintage BMWs
LinkedIn articles
News and Events in your area
Car tip of the day
New BMW Agent V/log
Current events affecting the Scottish Car Market

So why are car salespersons NOT doing these recommendations?

Not receiving results right away
Need to reach critical mass over time-few months to gain traction
Takes a great deal of effort and consistency, its hard.

Choose one example from above and DO IT

Be Consistant

Provide value on a regular basis and motivate people to keep coming back, creating enough interactions for your audience to get to know you.

"It takes a life time to become an overnight success!"

Showcase Your Personality

Be yourself
Practice in front of the camera
A personal connection will mean repeat and referral business

Get Personal

Get to know your audience by engaging through comments and private messages

Make your audience feel like they're part of a shared experience

Connect With Past Clients

Social Media is perfect for maintaining connections with former clients, Become their source for all things BMW.

Video Testimonials

Video reviews of satisfied customers will increase credibility and lead to exponential growth.

Analytics

Track the performance and engagement of each post on each platform.

Spend Money

Boost posts that are doing well and take advantage of the Golden Age of Social Media advertising.

Personal Brand Audit

Will you showcase your knowledge about BMW by blogging/vlogging about it?
Will you go out of your way to engage in conversations online and in groups?
Will you create content that is relevant to existing and prospecive buyers and sellers in your community?
When someone thinks 'BMW' will you be the first person that comes to mind?