Buyer Lead Generation For Social Media

Strategy: Determine what stage in the buying circle your target audience is in.

• Awareness Stage broad, general, thinking
• Consideration Stageinbetween stage
• Conversion Stage ready to act on

Campaign Objective

Choose the type of action the user will take

objectives are in a type of reflection on:

• Brand Awareness: 10 people see your ad ten times
• Reach: 100 people see yor ad once

Precise Locations

Target the postcodes that are likely to buy. Upmarket areas : Geo Demographics of Housing in GB

Targeting

Define the demographics, interests and behaviours of people who are more likely to take action.

Custom Audience (build a group of people)

Display your listing ad to a buyer list right people exposed to the right content

Carousele Ads

(best visual tool --> enhance photos) Create curiosity with the right visuals. (interaction by consumer, Facebook adds this to your database).

Be Different

Your ads are a chance to break the mold and be creative for more engagement

Unique Property Selling Points

Emphasize the elements that will grab attention

Create Curiosity

Don't paint a full picture

Keep Track

Analyse your ad's stats for increased performance

Split Testing

Test different targeting & copy to find the best performing ads

Ad Manager

Marketing Objective - Choose between:

• Consideration
• Conversion

Traffic Option: Landing page on website

Conversions - like Traffic on 'steroids'. The action taken, uses Facebook Pixel which tracks specific actions. Monitors and track activity pages (eg, ValPal). Facebook can identify people who have submitted informaion from my website, eg, forms filled out. Behaviours, interests, habits. So much more -pixel.

Engagement - important if doing an Event live for promotion. If you want 'More Likes', 'Comments', 'Share'.

Lead Generation: from click on ad, Facebook puts up/presents a form to the person, eg., Name, Phone, Email. The person can submit this. This is what I'm creating today
One advantage is Facebook prefills this information out and all the person needs to do is 'submit'. Less hassel. Additionally you can get a 'Zapier' plugin so that you receive an alert by email telling you that you have an enquiry. The Zapier API connects your Facebook account and your email account

Messages: Great way to connect with your audience. This enables my ad to communicate with potential buyers straight away via 'Messenger'.

Campaign level in this case its lead Generation . Create Campaign Name:

• One Glendoune Road Clarkston-Campaign
• One Glendoune Road Clarkston-Ad Set
• One Glendoune Road Clarkston-Ad

Budget? What will you spend. Continue --> First section -complete

Ad Set

Audience:

Audience can be a previous list which I have created.

• Glasgow City - radius: 25kms- around G76, including Bearsden
• Added specific postcodes: G76, G77, G46
• Gender: both
• Age: 20-65+

Detailed Marketing Open / or Split Testing

Split Testing - No interest behaviours compared to a specific plan. Same ad but the audience is different.

Option: Duplicate Ad Set - one for Open (Facebook makes choices) and one Detailed.
Target an individual who is more likely to want to test drive a Z4. Based on criteria.

divide the advertising budget for each ad set. We had set the daily budget for £10 a day. Now change that to £5 for each ad set.

Audience: Interests

• Interests > Additional Interests > Right Move
• Mortgage Calculator
• House mortgage
• Esiate Agent
• Real Estate Investing

Click Suggestions - this gives a list. You can choose as many or all of their suggestions.

Tick box ... Reach people beyond. (broaden audience away from specifics. More exclusives eg. Youwill receive a bigger compensation then you do want to click this button.)

Now onto the Ad itself. Name it. Carousel --> 10 images. Be creative + property video.
Primary text - call to action - Be smart with words. Sell the lifestyle eg., Gourmet Kitchen - add more words around this(emojipedia.com)
uncheck the...Automatically show the best performing cards first-especially for property.

Instant Form : Book Now ; Learn More (grts more clicks)
Form Type - More Volume (all the time).
Greeting : Headline. Get instant access to all the details + 3D Virtual tour for now. Select your questions.

Facebook Organic Marketing in 2011 - 27%
Today - 0.5%

Facebook Advertising

Google Adwords-YouTube Video

Google Adwords Advertising

Marketing Content